Google’s efforts to improve their local SEO has been met with positive results during the past year, with numerous businesses benefiting from the increased traffic and online presence. In turn, more and more websites have been optimized to keep up with the trend.
With this in mind, optimizing your local SEO effort is crucial for the growth of both your business and your online presence. With e-commerce and social media impacting the online marketplace greatly, businesses have become even more competitive than before. Here are some tips and techniques that can help your business’ local SEO.
Regularly update your website
A study conducted by Blue Fountain recently has shown that customers would think of a brandless when its website has not been updated. Personally, I’ve seen numerous cases of this in the past when looking for brands and products. Going to a website of a brand that you want to inquire or make a purchase and seeing that products and key information is outdated or missing will surely hurt your traffic.
It is best to keep your website content and design updated on a regular basis, as users would be able to see new products and announcements after visiting. Blogs are a great way to reach a wider audience, as you can provide them with beneficial information while promoting your brand at the same time.
Optimize loading speed and mobile-friendliness
Loading speed and mobile compatibility are two other factors that you have to keep in mind, as more and more users make online purchases through their smartphones. It is best to optimize text and image viewability for the best user experience. Slow loading speeds will make you lose customers, who might take a look at your competitors instead. Those crucial few seconds can affect a purchase and making sure everything works smoothly would give you an edge over the competition.
at 02/01/2019, 19:55pm
Updated: at 02/01/2019, 19:57pm
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