THE POSITIVE IMPACTS OF SEMANTIC SEARCH FOR SEO
The goal of every algorithm update is to improve the web user’s search experience. With the Hummingbird update, search results came up that were deemed the most relevant based on the untyped intent of the user.
SEO of the past was based on a rigid framework of keywords. a result, webmasters and SEOers conducted extensive keyword research and did all they possibly could to cram their targeted keywords into every corner of their websites. Writing for SEO often used and implemented keywords or phrases in odd and unnatural places, making the content hard to read. Sometimes the content didn’t have anything to do with the keywords. As a result, SEOers wrote only for Google, and the users were often frustrated with the irrelevant search results of their queries. Things were about to change, though, and we’ve changed from the literal to the semantic (so to speak).
at 01/31/2019, 12:53pm
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