THE POSITIVE IMPACTS OF SEMANTIC SEARCH FOR SEO
Most businesses seem to know that SEO is integral to their online efforts, even if they don’t fully understand how it works, or how it’s changing. SEO has been around for decades, but only since the early 2000s has the search engine giant, Google, taken measures to make SEO more about the web user’s experience than following specific formulas to make one’s website rank high in search results. To that end, Google has focused on providing quick responsiveness to online search queries, so it will yield accurate results, even with misspelled words, incomplete phrases, or poorly worded phrases.
As a passive web user, you may not fully see the deep-down impact on SEO practices – you’re just glad to have a better search experience.
The goal of every algorithm update is to improve the web user’s search experience. With the Hummingbird update, search results came up that were deemed the most relevant based on the untyped intent of the user.
SEO of the past was based on a rigid framework of keywords. a result, webmasters and SEOers conducted extensive keyword research and did all they possibly could to cram their targeted keywords into every corner of their websites. Writing for SEO often used and implemented keywords or phrases in odd and unnatural places, making the content hard to read. Sometimes the content didn’t have anything to do with the keywords. As a result, SEOers wrote only for Google, and the users were often frustrated with the irrelevant search results of their queries. Things were about to change, though, and we’ve changed from the literal to the semantic (so to speak).